Tova Mesa

Tova Mesa was born from my love for sotol, a lesser-known desert spirit that carries the rugged beauty of the land in every sip. I’ve always been inspired by the desert — its resilience, textures, and the quiet strength it represents — and I wanted to capture that essence in a modern spirits brand. This project is my way of honoring tradition while reimagining how a spirit like sotol could live in today’s market: bold, grounded, and contemporary.

To bring Tova Mesa to life visually, I paired unused organic folklore shapes with bold, modern forms. These symbols feel both ancient and fresh — like something you might stumble across carved into stone deep in the Chihuahua desert. The imagery is intentionally sexy, mysterious, and a little untamed, echoing the experience of discovering a hidden bar built into the cliffs, where sotol flows freely and stories come alive.

It’s still a work in progress, but for me, Tova Mesa is about more than just branding a beverage. It’s about storytelling — shaping a visual world that celebrates culture, place, and the spirit that first inspired it all.