NINDS 75th Anniversary

The NINDS 75th Anniversary campaign celebrated decades of neuroscience research, innovation, and public impact through a large-scale multi-platform brand activation. As the lead designer on the project, I helped translate the anniversary vision into a cohesive visual experience that honored the institute’s legacy while introducing a more modern and engaging creative direction.

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The digital experience focused on creating clear, engaging, and visually cohesive layouts that supported the anniversary storytelling across web and digital platforms. My work included designing user-centered digital assets and experiences that translated the anniversary identity into accessible and impactful online engagement.

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The branding direction focused on elevating the existing NINDS identity into a more expansive anniversary experience through typography, layout systems, color usage, and large-scale environmental applications. The visual language was designed to feel contemporary, credible, and adaptable across a wide range of touchpoints while maintaining alignment with the NINDS brand.

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