Mind Your Risks

The campaign aimed to increase awareness around maintaining healthy blood pressure and understanding long-term brain health risks, particularly within communities disproportionately impacted by hypertension and dementia. My work focused on translating public health messaging into visually engaging experiences across digital, print, and campaign activations.

‍

The creative strategy focused on simplifying complex medical information while increasing engagement and relatability through culturally aware design and messaging. Every design decision was rooted in creating educational materials that felt visually compelling without losing clarity or scientific credibility.

‍

Campaign activation included conference materials, educational resources, presentation assets, video support, and multi-platform digital campaigns designed to expand public engagement. The visual system was built to flex across awareness events, outreach materials, and social and digital experiences.

‍