MHC - EVERYHOME
Brand Identity
Live site
Overview
Everyhome is an initiative by Metro Housing Coalition Louisville aimed at advocating for affordable housing and energy solutions for low-income residents. The project centered on building a brand that feels inclusive, clear, and grounded in community. As Lead Designer, I developed the name, identity, and digital experience, creating a cohesive system that communicates warmth, accessibility, and trust. The work was designed to engage, inform, and empower. Translating complex housing topics into a clear and approachable brand presence.
CLIENT
Louisville Metro Housing Coalition
Type
Brand Identity
year
2025
Web Design
Designed and applied the brand across web and digital touchpoints, with a focus on clarity, usability, and engagement. The website serves as a central hub for resources and information, using structured layouts and accessible design to support a wide range of users. The system extends across materials to create a consistent, recognizable presence that strengthens community connection and awareness.
Branding
Led the naming and identity development for Everyhome, creating a brand rooted in inclusivity and belonging. The visual system combines bold typography, warm color, and simple graphic elements to communicate stability, accessibility, and optimism. The identity was designed to feel strong and direct while remaining approachable—reflecting the importance of housing as a foundation for everyday life.
