LAJ - Life After Justice

Overview

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This project focused on a full brand refresh for Life After Justice (LAJ), a national, exoneree-led organization working to support the wrongfully convicted and drive systemic change. As Lead Brand Designer, I directed the creative across identity, visual systems, and brand application. The work included logo development, typography, color palette, and a flexible design system built to scale across campaigns, storytelling, and outreach. The final identity balances clarity and impact, creating a modern, credible brand that supports LAJ’s growth, visibility, and voice.

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Branding

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Led the full brand refresh for Life After Justice (LAJ), developing a modern identity system that reflects the organization’s mission and leadership. The work included logo design, typography, and color palette, built around a modular visual language that emphasizes clarity, structure, and progression. The identity was designed to be bold yet approachable, creating a recognizable foundation that can scale across a wide range of touchpoints.

Campaign Marketing

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Extended the brand across key applications, including social media, campaigns, and branded materials. The system was built to be flexible and scalable, allowing for consistent storytelling while adapting to different formats and audiences. From digital content to outreach materials, the application reinforces a cohesive, recognizable presence that supports LAJ’s visibility and impact.